Why Yuwab

Your vision, amplified. At Yuwab, we help people, teams, and organizations not just adapt to change, but harness it. Through a unique blend of regional expertise, world-class coaching, and our original framework, we guide you to unlock value, sharpen your purpose, and deliver powerful outcomes.

Born in the UAE to understand you better

Having a local coaching partner who understands your needs is key. Yuwab speaks your language, understands your challenges, and grows with you.

You are only few clicks away

⁨Your answers, your growth

Our Mission

At Yuwab, we believe in making personal and professional growth accessible and relevant for everyone. As your partner, we are rooted in the UAE with a vision to grow with you globally.

Our coaching experts empower leaders in our community by offering a personalized coaching experience unlike any other traditional coaching platform.

We get you

We know what you want and we are just few clicks away

We want you to grow

We love to see you grow and our vision is to grow with you

We are local

We are regional and we understand you

Why choose Yuwab

We are unique

At Yuwab, we don't just support you in finding answers, but we guide you in how to use those answers for you to grow into the best version of yourself. We are as unique as you are, and our coaching is tailored just for you.

This is how we are different:

FEATURE

Accessibility

Coaching Approach

Use of AI

Quality of Coaches

Delivery of sessions

Continuous Learning

YUWAB

Access to all our services via our app

Personalized coaching

Human connection prioritized

ICF or EMCC certified

Online or In person as locally based

Workshops and personalized resources

OTHERS

Restricted access

One size fits all coaching

AI powered coaching preferred

Certification not mandatory

Globally based, only online

No workshops offered

Get in Touch

What else do we offer?

We go deeper to understand you better

Based on David McClelland's theory that says that everyone is driven by one of three needs — achievement, affiliation or power, the Motivation Buttons Assessment tool has been designed to identify your core drivers by assessing 16 distinct sources of motivation.

By encouraging you to consider why you made certain choices, the tool aims to provide valuable insights to help you understand your motivational drivers and leverage them to enhance your productivity and fulfillment.

Want to give it a try?

Find out how our assessment can support you and your team better

Our team

Meet the wonder minds behind Yuwab

Saeed Alghafri

Founder and CEO

Saeed Alghafri is an Emirati CEO and entrepreneur who integrates wellbeing and mindfulness practices into leadership development. With over two decades of experience in the UAE’s manufacturing and oil & gas sectors, he now leads Yuwab Consulting and founded Oloaa, a healthy snack company. Saeed’s unique approach combines his C-suite experience with a passion for personal growth, empowering individuals and organizations to transform their leadership and achieve sustainable growth.

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Naina Ramnani

Co-Founder and CCO

Naina spent a few years on the trading floor in Madrid, later moved to a corporate job, set up a business in the UAE and is now a ICF PCC Leadership coach. She is a facilitator, trainer, employee wellbeing expert and Co-founder of Yuwab

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The experts

We don’t just hire, we handpick

Our Yuwab coaches are not just committed to your success, but are also passionate about understanding you and defining what works best for you. They are here to provide the focused support, clear guidance, and firm accountability essential for your success.

Shailaja Khan

ICF PCC Executive & Systemic Team Coach

Ketki Chandavarkar

ICF PCC Executive & Leadership Coach, NLP

Soha Musse

EQ & Leadership Coach | People Management & Corporate Trainer

Ana-Maria Iliescu

ICF PCC Leadership Coach

Ahmad Jamous

ICF PCC Leadership & Life Coach, CPCC, MBA

Engy Etman

ICF ACC Well-Being Coach, EIP3, Resilience, DEIB

Nena Obradovic

Certified Holistic Health & Fitness Coach

Suzanne Abi Rizk

ICF ACC Mindset Coach

Mazen El Cheikh

Certified Professional Coach (CPC)

Saadia Bokhari

ICF ACC Executive and Leadership coach and Trainer

Mohamed Mokhtar

Certified Career Coach & Workplace Wellbeing Facilitator

Ruqya Khan

ICF PCC Growth Mindset Coach

Angie Smith

ICF PCC Leadership & Career Coach

Dr. Simmi Roy Mishra

Physician & ICF PCC Mindset Coach

Dahlia Dajani

Certified CPCC Coach

Daniela Nistor

Certified Corporate Coach, Trainer & wellbeing Strategist

Gayathri Murukan

Certified Mindset Transformation Coach, RTT & Hypnotherapist

Jessica Morari

Certified Leadership & Performance Coach

Yousef Salimah

ICF ACC Coach

Dr.Mouza AlNuiami

ICF ACC Coach

Taiba Al Rawi

ICF PCC Life Coach

Nada El Gazzar

ICF PCC Executive & Excellence Coach

Dr. Amal Bashib

Certified Coach, Trainer & Consultant, Assistant Professor at Zayed University

Ahmad Salih

Leadership and Executive Coach (ICF ACC | EMCC | AC)

Rita Sana

Executive & Leadership Coach | Team Coach | Speaker | Facilitator

Shelley Bosworth

Accredited Business Mindset Coach

Dr. Aysha Abdulla Alsheryani

ICF ACC Family & Parenting Coach, NLP Practitioner

Faten Salama

ICF PCC Executive & Leadership Coach, Instructor & Public Speaker

Ishneet kaur

ICF ACC Executive and Leadership Coach

Vanda Hovhannessian

ICF ACC Transition, Executive & Career Coach

Inspiring coaching stories

The coaching experience helped me see blind spots I didn’t realize I had. I now approach conversations with more clarity and empathy, which has improved both my work and personal relationships.

Ahmed Al-Farsi, Product manager

Through coaching, I gained new perspectives on my own behavior and communication. This awareness has improved how I engage with others at work and in my personal relationships.

Amir K , Product Owner

Coaching opened my eyes to areas I needed to improve. With greater awareness and emotional understanding, I’ve seen positive changes in both my career and personal interactions.

Yusuf Ibrahim, Technical Architect

The experience gave me deeper self-awareness and practical tools for communication. I now handle conversations with more confidence, clarity, and empathy.

Noor Khalifa, Operations Manager

“Through coaching, I gained new perspectives on my own behavior and communication. This awareness has improved how I engage with others at work and in my personal relationships.”

Aisha Mohammed, Program Manager